Ecommerce CRO Calculator

Use this Ecommerce CRO calculator to see how optimizing your conversion rate can increase revenue without spending more on ads. Even small improvements in user experience and checkout flow can turn existing traffic into significantly higher sales.

Step 1 - Your Store Details

Store URL (optional)

Industry *

Step 2 - Your Current Performance

Monthly Sessions *

You can find monthly sessions for your Shopify store from the Dashboard.

Current Conversion Rate (CVR %) *

“CVR is the % of visitors who buy.” Learn how to calculate CVR here.

Average Order Value (AOV) *

Store Currency

CAD

USD

Step 2A - Accuracy Forecasting (Optional)

Profit Margin (%)

Returning Customer Rate (%)

Step 3 - Scenario builder

How Much Improvement do you want to model ?

pp = percentage points.
Example: improving CVR from 1.4% to 1.9% = +0.5 pp.

Custom

Do you want to include Average order value (AOV) Improvement?

Yes

How Much lift do you want to include in AOV ?

Your Email