Step 1 - Store Foundation & Build Scope
Which Shopify plan are you most likely to use? *
Your Shopify plan sets your base monthly platform cost and available features.
Basic
CAD $49 / month
Grow
CAD $132 / month
Advanced
CAD $517 / month
Shopify Plus
CAD $3,400 / month
What type of Shopify store are you building? *
Different store types require different levels of setup, integrations, and custom functionality.
DTC (Direct-to-Consumer)
B2C (Retail Ecommerce)
B2C + B2B (Hybrid Wholesale + Retail)
Dropshipping Store
Print-on-Demand (POD)
Subscription Store
Digital Products Store
Single-Product Store
How many products will your store have? *
Catalog size dictates the level of design work, app setup, product imports, integrations, and testing required to support your store.
What type of Shopify theme and design are you planning to use? *
Theme choice affects design effort, customization flexibility, and upfront setup time.
Free Shopify theme
Paid Shopify theme (official)
Third-party marketplace theme
Step 2 - Features, Content & Growth Setup
What do you need your Shopify store to do? *
This helps estimate the number of apps and tools needed to support your store’s features and workflows.
Essential Features (starter shop)
Standard Growth (remcommended)
Advanced Features (scaling brands)
I'm Not Sure
How will you handle content (copy, images, visuals)? *
Content creation can significantly affect setup time, especially for product pages and key marketing sections.
DIY/AI-assisted
Freelance copywriter
Professional visuals
Full-site content
What level of SEO & CRO investment are you planning? *
SEO and conversion optimization help improve visibility and performance and may involve one-time or ongoing work.
Basic SEO setup (one-time)
Ongoing SEO
CRO Audit only (one-time)
Monthly CRO + testing
How aggressively do you want to market and promote your Shopify store? *
Marketing budgets vary a lot by growth stage. This helps estimate your ongoing monthly spend for ads, content, and campaign management.
Light Marketing (just launch stage)
Performance Marketing (scaling store)
Growth Marketing (Growing brands)
Step 3 - Operation , Payments & Ongoing Support
How will you accept payments? *
Your payment processing choices influence transaction fees, POS setup, and the level of configuration needed for online and in-person sales.
Shop Pay
Third-party payment processor
Buy Now Pay Later
Selling in-person
How do you plan to handle compliance and accessibility?
Legal, privacy, and accessibility requirements vary by region and can add additional setup or review work.
Cookie & privacy tools only
Accessibility testing & fixes
How much ongoing Shopify maintenance & support will you need? *
Ongoing support covers updates, fixes, and improvements after launch, and affects your ongoing monthly operating costs.
Do-it-yourself (DIY)
Hourly (one-off help)
Monthly Retainer
How will you handle your domain? *
Domains are billed yearly and are separate from Shopify’s monthly plan cost.
Buy via Shopify ($10–$20/year)
Buy via third-party provider ($25–$50/year)