Client Work That Drives Real Results

Caviar Centre

We’re not just about providing services; we’re about delivering results.

Caviar Centre is a Toronto-based specialty food brand serving both direct-to-consumer (DTC) and B2B customers. The project involved migrating from Lightspeed/Ecwid to Shopify, redesigning the storefront, and rebuilding catalog, pricing, and shipping logic to support a 1,000+ SKU inventory, tiered B2B pricing, and city-based free shipping rules within a single scalable system.

21%

increase in orders in the first month

Sales Channels DTC & B2B

Problem & Challenge

Caviar Centre’s previous platform setup made it difficult to support the operational realities of a growing specialty food business. Managing a large catalog, serving both retail and wholesale customers, and implementing advanced pricing and shipping rules required more flexibility than their existing stack could provide.

Key challenges included:

Maintaining separate and shared catalogs for DTC and B2B customers
Implementing tiered B2B pricing with an approval-based registration flow
Handling city-specific free shipping logic accurately
Improving product discovery across a 1,000+ SKU catalog
Replacing platform limitations without disrupting daily operations

How We Approached the Build

The project was approached as a full ecommerce re-architecture. Shopify Grow was selected to provide a stable foundation for both B2B and DTC operations, while custom logic was layered in where Shopify’s default behavior wasn’t enough.

Our focus areas were:

Structuring separate and shared catalogs to support different buyer types
Implementing AI-powered search and recommendations to improve discovery
Building a custom app to handle IP-based city detection and conditional free-shipping messaging
Creating a tiered B2B pricing system with online registration and approval workflows
Customizing the storefront to remain fast and clean despite added complexity

The Finished Store

The finished Shopify store is cleaner, more flexible, and built for growth. Retail customers enjoy a streamlined shopping experience with intelligent recommendations, while B2B buyers access pricing and catalogs tailored to their account level.

Behind the scenes, Caviar Centre now operates on a single ecommerce platform that supports complex pricing, shipping rules, and content—without workarounds. The result is a scalable Shopify foundation that supports both sides of the business confidently.

Visit Caviar Centre

Caviar Centre

When B2B and DTC live together, structure matters more than features.

Ecommerce Development Pros Team

Client Work That Drives Real Results

We’re not just about providing services; we’re about delivering results.

Overview

Problem & Challenge

Key challenges included:

How We Approached the Build

Our focus areas were:

The Finished Store

Caviar Centre

Let’s Turn Your Shopify Store Into a Growth Engine