How do you market your store for Black Friday without hurting your margins?

Plan early and build a Black Friday marketing plan around profit. Promote high-margin products, use bundles and free-gift thresholds, reward loyalty, and segment email/SMS so offers feel personal. Keep messaging consistent across channels to turn traffic into profitable conversions.

What are the best eCommerce Black Friday ideas right now?

Warm up with early-access sales, teaser pages, and countdowns. During the sale, keep offers simple, show a free-shipping threshold, and run cart-recovery flows. After BFCM, send thank-you emails and bounce-back offers to drive December repeat purchases.

How can small businesses compete during Black Friday?

You don’t need the biggest discount. Lean on brand story, service, and authenticity. Use value-driven bundles or gifts with purchase, and keep Black Friday marketing consistent across email, SMS, social, and ads. Focus on retention, not one-off buyers.

When should I start my Black Friday marketing campaign?

Begin three to four weeks before the sale. Tease products, collect signups, segment audiences, give VIPs early access, and warm paid audiences so they’re ready to convert when your offer goes live.

What mistakes should brands avoid with Black Friday marketing?

Avoid deep blanket discounts, slow sites, clunky mobile checkout, and generic messaging. Plan inventory and keep post-purchase follow-ups active after the weekend to protect profit and build repeat sales.

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