Client Work That Drives Real Results

We’re not just about providing services; we’re about delivering results.

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Soccer City is a Vancouver-based soccer retailer serving both direct-to-consumer shoppers and teams. The project involved migrating from X-Cart to Shopify Grow, redesigning the storefront, and rebuilding catalog and inventory architecture to support 2,000+ SKUs, team-based products with shared inventory, and faster merchandising at scale.

2,000+
SKUs Large retail catalog
4-Week
Turnaround End-to-end delivery

Problem & Challenge

Soccer City’s growth exposed the limitations of its existing platform. Managing a large and diverse catalog, supporting team-based products, and maintaining performance became increasingly challenging.

Key challenges included:

  • Scaling beyond X-Cart’s performance and flexibility limits
  • Structuring 2,000+ SKUs and 100+ collections cleanly
  • Supporting both DTC shoppers and team buyers
  • Managing shared inventory across personalized team products
  • Maintaining speed and usability with a large catalog
  • Delivering the full rebuild on a tight four-week timeline

How We Approached the Build

This project was approached as a systems rebuild, not just a visual redesign. Shopify Grow was selected to provide the flexibility and scalability Soccer City needed, while premium theme customization ensured the storefront could handle complex merchandising without performance trade-offs.

Our focus areas were:

  • Re-architecting collections and navigation for large-catalog browsing
  • Implementing AI-powered search and filters to speed up product discovery
  • Using AI-powered recommendations to surface relevant products across DTC and team collections
  • Building custom shared-inventory logic so team-branded products draw from a single stock source
  • Optimizing performance to keep the storefront fast despite the catalog size
  • Executing the entire build within a four-week delivery window

AI wasn’t an add-on here—it was a core part of how discovery and merchandising work at scale.

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The Finished Store

The finished Shopify store is faster, easier to manage, and built for scale. Customers can find products quickly, browse large collections without friction, and discover relevant items through intelligent search and recommendations.

Behind the scenes, Soccer City now operates on a cleaner inventory system that reduces errors and manual work—especially for team products with shared stock. The result is a modern ecommerce platform that supports growth without adding operational complexity.

Visit Soccer City

Soccer City

At scale, ecommerce success comes from structure, not shortcuts.

Ecommerce Development Pros Team