Client Work That Drives Real Results.

We treated Grannie Annie as a focused B2B build with a clean consumer front door — not a standard retail store. Every decision came back to two questions: is it effortless for a wholesale buyer, and is it manageable for the team running it?

Our focus areas were:

• A B2B-only ordering system built on Shopify's native tools. Wholesale customers register through a dedicated form, the Grannie Annie team reviews and approves each application, and approved buyers log in to order — with wholesale pricing and the full catalog unlocked only after authentication.
• Passwordless, low-friction login. Buyers sign in with their email and a one-time code, removing password friction entirely and making repeat ordering fast.
• Customer accounts with profiles and order history, so wholesale buyers can manage their details and reorder from past purchases without contacting the team.
• Custom shipping logic by province and case quantity, so freight reflects real-world distribution instead of flat, inaccurate rates.
• A bilingual EN/FR experience across navigation, content, and products, built for Canadian buyers on both sides of the language line.
• A consumer path that stays simple — retail shoppers are guided to the brand's Amazon store, keeping the on-site experience focused on story and wholesale.
• An events section highlighting where the brand is exhibiting next, turning the site into a live touchpoint for a brand that grows through in-person discovery.

We built the store with performance and accessibility as first-class requirements, not afterthoughts — which is why the finished site posts near-perfect Core Web Vitals and a 100 accessibility score. It also scores 3/3 on Google PageSpeed Insights' new agentic browsing metric — a signal of how cleanly AI agents can read and navigate the store, which matters more every month as buyers begin using AI assistants to find and order products.