Client Work That Drives Real Results

Fence Armor

We’re not just about providing services; we’re about delivering results.

Fence Armor is a direct-to-consumer fence supplies brand serving customers across Canada and the United States. As the business scaled, their existing Shopify store struggled with poor conversion, inconsistent design, and a structure that made it difficult for customers to navigate a highly technical product catalog. The goal of the project was to redesign the Shopify store to improve clarity, trust, and performance—making it easier for customers to understand products, make decisions, and complete purchases.

1.8s

Load Time Target

Canada

& USA Markets Currency and market localization

Problem & Challenge

Fence Armor’s previous store had grown messy as the catalog expanded. Poor structure, inconsistent design, and limited guidance for buyers made it difficult for customers to understand products and move confidently through checkout.

Key challenges included:

Improving conversion on a store with a large, technical product range
Educating buyers without slowing down the path to purchase
Structuring a complex catalog for DTC shoppers, not industry insiders
Maintaining fast performance while adding custom features
Balancing trust, authority, and usability across the site

How We Approached the Build

The redesign focused on clarity first, performance second, and conversion throughout. Rather than adding more content or features, the store was restructured to guide customers through decision-making more naturally.

Our focus areas were:

Simplifying navigation and catalog structure using a custom mega menu
Improving product discovery with AI-assisted search and filtering
Introducing a custom stain amount calculator to reduce guesswork for buyers
Optimizing page speed and performance across the storefront
Using AI-supported CRO insights to identify friction and improve flow

Every change was made to support easier decisions, faster browsing, and higher confidence at checkout.

The Finished Store

The finished Shopify store is faster, clearer, and easier to use. Products are easier to find, technical information is easier to understand, and customers can confidently calculate what they need before purchasing.

Fence Armor now has a high-performance DTC store that supports scale, reinforces trust, and turns product complexity into a competitive advantage—without sacrificing speed or usability.

Visit Fence Armor

Fence Armor

Strong conversion comes from clarity, not complexity.

Ecommerce Development Pros Team

Client Work That Drives Real Results

We’re not just about providing services; we’re about delivering results.

Overview

Problem & Challenge

Key challenges included:

How We Approached the Build

Our focus areas were:

The Finished Store

Fence Armor

Let’s Turn Your Shopify Store Into a Growth Engine